You might have heard all the buzz about the term Social Bookmarking.

Why is it so powerful and different from other web promotion tactics?

Social Bookmarking websites are basically sites that categorize and store ‘bookmark links’ (links which take one to a

specific website). Millions of visitors flood these Social Bookmarking sites to search for information.

So the idea of bookmarking is to post links back to your web page from these Social Bookmarking websites. You need to specify

some keywords (we call them TAGS) which categorize your bookmark.

This allows others to search and even vote for your bookmark. Social Bookmarking is in a league of its own because of its

ability to generate traffic by sharing links.

Let’s see what some benefits of Social Bookmarking are .
*More Targeted Traffic
Since your bookmarks are categorized into different TAGS, you will get very targeted traffic from people searching within a

particular TAG. They will click on your bookmark link and visit your site.
*Faster Search Engine Indexing
Most of these Social Bookmarking sites have high PR, ranging from 5PR to even 8PR! Therefore, search engine spiders visit

these sites so often that your links will be crawled almost immediately!
*Higher Search Engine Ranking
Getting quality one-way incoming links is the main factor to higher search engine ranking. With Social Bookmarking, you can

get unlimited ‘keyword’ links to your site. Having more keyword links that are relevant to your site will result in higher

ranking.
*Better PageRank
Having high PR Social Bookmarking sites linked to your site will improve your site’s PR. With a higher PR, you can link to

your new/existing sites and improve their ranking too! You can even monetize on it by selling links from your site!
It sounds almost too perfect but it is not without its downside. If you run a lot of sites, you might end up getting

exhausted!

Social Bookmarking Is Time Consuming…

In order to bookmark your sites, you need to manually create your accounts at Social Bookmarking sites. Creation of accounts

doesn’t take much time because you only need one account.
So what is the problem?
The problem lies in bookmarking your pages. You have to manually login to your account at each of these Social Bookmarking

sites and add your page’s url, keywords and descriptions.
It will be crazy if you need to bookmark everyday!
In my case, I needed some kind of automation real quick and I bought most of the
Social Bookmarking tools out there.
You know what? There are 3 big problems with these tools:
1) Most Are Spam Tools.
Most of the tools are designed to spam the Social Bookmarking sites. These tools will auto-create random account login names

and passwords. Their main function is to create multiple accounts and have them bookmark the same url.
Having hundreds of accounts created from the same ip address and having terrible randomized usernames will raise a red flag.

The Social Bookmarking sites will ban your accounts for sure. Worst of all, they might even ban your ip address!
2) Most Are Over Priced With Monthly Fees.
Some of the tools are very limited. They are not designed to bookmark any sites. Some are only made for RSS feeds while

others are just plugins for wordpress blogs.
I have many landing pages selling affiliate products and they do not have RSS feeds or a blog. I cannot bookmark those pages

with these limited tools.
3)Some Are Only Designed For Certain Sites.
These tools are sold at cut-throat prices. They know most people are desperate for an automation solution and will pay almost

anything to get them.
Some even charge ridiculously steep monthly fees for easy upgrades. They make it sound complicated but it isn’t! They just

want your money!
All Have Duplicate Content Problem.
When you bookmark your sites, you will be bookmarking the same Title, Tags and Description across multiple bookmarking sites.
This will create duplicate content issues which will result in the search engines ignoring your bookmarking links.
I would not be honest if I said all of them are no good. Each tool has its very own unique feature and I have always wished I could have all those features combined in one software.

check out somesocial bookmarking software here

Business Blogging
By Barry Jennings

Many large and small businesses alike have recently discovered the great advantages of blogging in maintaining good communication relationships with both employees and customers. It is obvious that for some people, blogs have become a means of sharing information and expertise at very advanced levels and this can only mean increased profit for the company. It is a common knowledge by now that small businesses profit the most from blogging. Why? Because a highly specific web page such as a blog, successfully substitutes an extensive online presence. Instead of a static page, you offer a very dynamic blog where feed-back is encouraged and various issues get tackled with.

Many Internet experts consider blogs a very informal, yet popular way of developing business contacts, since, the informational content receives a different approach than in the case of classic promotion sites. Business owners can definitely enjoy great recommendations from users, but there are also dissatisfied customers who could review the products or services unfavorably. You’ll have to be prepared to handle such situations with the utmost diplomacy in order to avoid a worsening of the situation. On the other hand, a business blog provides the opportunity to run market research and avoid hiring employees that don’t fit requirements.

Business blogs also function as the right tool to spread news to all the employees at once; this kind of blog application is usually preferred by larger companies who can reach the staff in a more comfortable way and on a daily basis. Statistics claim that blogging significantly contributes to team building and communication between the departments of the same company; hence, there has been an increased preference for blogging over newsletters. Nevertheless, we also have to mention the more difficult aspects of business blogging as well.

For instance, maintaining an updated blog requires quite a lot of time and work, it may even be necessary to have someone perform all the operations on a regular basis. Then, the e-commerce possibilities are fewer when it comes to using a blog over a regular site; you may find it very advantageous to start blogging when you just initiate your business online, but then, you may choose to use it in parallel with a regular promotion site, once things get to look brighter. If at the beginning you take advantage of the minimal costs required by a business blog, later you need to monitor efficiency first and foremost.

Barry jennings has other great resources about blogging that you can check, you can visit my marketing blog or my blogging to the bank page.

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