Article Marketing is a great tool to use when it comes to adding traffic to your site. If you are not familiar with what it is, Article Marketing is simply writing articles and submitting them to article reprint directories on the web.

As you’re likely aware, fresh new content on your website or blog is very helpful with getting higher search engine rankings. Many webmasters and bloggers who are looking for new content to add to their sites visit article directories to find it.

When you submit an article to a directory, you are allowing other website owners and bloggers permission to add your article to their site – for free. However, they need to include an ‘about the author’ box at the end of the article.

You get to write what you want included in that box, so include a bit of information about the product or service you offer and include links to your site.

When someone posts your article on their site, they also post this about the author section and everyone who reads the article on their website sees it. Your article can ultimately end up on hundreds of websites, with thousands of visitors reading it and clicking the links through to your own site.

Finding article directories isn’t difficult – all you really need to do is a Google search for “article directory”. Some of the results will focus on specific markets, such as health or home & garden, while many will accept articles on almost any topic.

Choosing a topic for your article is quite simple. What is your website about? Think of something your visitors would be looking for and then write an article about it. For example, someone who sells Tupperware could quite easily write about any food-related topics or even something a little further afield such as organizing your home.

If you do not like to write, don’t worry. You can hire a ghostwriter to write your article for you. You can ask other Internet Marketers for referrals on reputable ghostwriters. The prices for an article will vary, but an average rate is about $10 to $12 for a 500 word article. Once you discuss with the ghostwriter what you are looking for, they will write the article and send it back to you. Some ghostwriters may also include submit the article to reprint directories for you.